IJSRP, Volume 4, Issue 1, January 2014 Edition [ISSN 2250-3153]
FebiValentya, Ni WayanAyu Lestari, Timothy Gotama, Suresh Kumar
Indonesia is one of the biggest exporters of perfume raw materials to the world. However the local industry of perfume cannot compete with international imported brand. This journal research is supposed to find out the role of packaging on consumer preference on perfume, and wasconducted in the area of Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) by spreading the questionaire with the utilization of electronic mail and conventional way. From this research, relationship between independent variables (design, color and innovation, information specified and material used) towards dependent variable (consumer preference) was found and can be conclude that packaging has an important role to increase purchase decision of perfume, not for women only but also for men in young adult. Therefore, by paying more attention to perfume packaging, opportunity to increasesales of perfume that targeting young adult consumer will be higher.
FebiValentya, Ni WayanAyu Lestari, Timothy Gotama, Suresh Kumar (2018); Packaging as an Attractive Language to StimulateConsumer Preference on Perfume:ASurvey on Young Adult Respondents in the Area of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) Indonesia;
Int J Sci Res Publ 4(1) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0114.php?rp=P252151