International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 12, December 2020 Edition [ISSN 2250-3153]


The Impact of the Advertising Discourse on Consumer Persuasion
      Dineesha Liyanage
Abstract: This study examines the discourse analysis of advertisements and the nature of its impact on consumer engagement. Nowadays it is not wrong to identify advertising as a huge flow of information that happens endlessly. Support for marketing is the main purpose of an advertisements, but current advertisements support this purpose with themes of fantastic story concepts. By studying most of the advertisements, you can identify the various design effects that they contain.

Reference this Research Paper (copy & paste below code):

Dineesha Liyanage (2020); The Impact of the Advertising Discourse on Consumer Persuasion; International Journal of Scientific and Research Publications (IJSRP) 10(12) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.12.2020.p10885
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