International Journal of Scientific and Research Publications

IJSRP, Volume 9, Issue 12, December 2019 Edition [ISSN 2250-3153]


Consumers Attitude Towards Global Luxury Car Brand Purchase Intention: Development of a Conceptual Model
      S. Sumith De Silva, Prof. Dr. Ali Khatibi, Dr. S. M. Ferdous Azam
Abstract: The consumption of luxury brands is influenced by a number of factors such as consumers’ attitude, identity, personality, mindset, values, social influence and financial power, etc. Researchers have conducted a number of scholarly studies on consumption of luxury brands in rich Western countries, and have analyzed the behavioral outcomes of consumers in terms of hedonism, prestige, uniqueness, quality, and conspicuous consumption

Reference this Research Paper (copy & paste below code):

S. Sumith De Silva, Prof. Dr. Ali Khatibi, Dr. S. M. Ferdous Azam (2019); Consumers Attitude Towards Global Luxury Car Brand Purchase Intention: Development of a Conceptual Model; International Journal of Scientific and Research Publications (IJSRP) 9(12) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.12.2019.p9640
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