Abstract: This research was performed to understand waste generation rate & its consecutive management approach using qualitative technique in the Nashik city area. Waste is a continually growing problem at global & regional as well as at local levels. Solid waste arises from human activities that are normally discarded as useless or unwanted as a result of rapid increase in production & consumption, urban society rejects & generates solid material regularly which leads to considerable increase in the volume of waste generated from several sources .the simplest way to reduce waste & needs to be treated as a resources that can be reused or recycled this will help to conserve resources , reduce pollution , save energy , & help the earth cope with human demands . In future there could be drastic reduction in waste, if more manufactures design & produce more durable goods that are made easily taken apart , repaired , reused or recycled