IJSRP, Volume 5, Issue 12, December 2015 Edition [ISSN 2250-3153]
Tahira Ahmed, Samreen Lodhi
The research is about the barriers that are restricting the growth of Ecommerce in Pakistan. Pakistan has a lot of potential in Ecommerce but due to some factors it is not growing. The factors Fraud and Illiteracy were never discussed in any Research paper of Pakistan and it is detailed discussed in this paper which will help the researchers in future. A questionnaire survey has been used with closed ended questions with a sample size of 200 to collect data. The findings prove that the two factors are affecting the growth of Ecommerce. People do not prefer Ecommerce due to fraudulent scams and therefore buy directly. The result also tells us that due to illiteracy there is unawareness of computer and internet which is causing the abatement to growth of Ecommerce.