IJSRP, Volume 3, Issue 12, December 2013 Edition [ISSN 2250-3153]
Girish Garg
Abstract:
Retailing is the interface between the producers and individual consumers buying for personal consumption or use. As such retailing is the last link that connects consumers or customers with the manufactures and distribution chain. Whether it is manufactures, distributors, wholesalers, if they sale the goods and service directly to buyers then they are called retailers and their trading activity come under retailing.