Abstract: Consumer behavior is a hot topic in current market and behavior economic research. There are quite good firms in Afghanistan that have good quality product and services but lack of good customers and sales is a big problem for making profit and somehow survival. It is all due to consumer behavior that are easily changed toward new brands and products. Changing consumer behavior toward someone’s product and services is a difficult job but the results are very inspiring. This is a qualitative research work which the data is taken from published books, journals, and verified websites.