IJSRP, Volume 6, Issue 4, April 2016 Edition [ISSN 2250-3153]
Muhammad Faisal Sultan
Consumer Buying Behavior is the area of interest for all the companies. Not for their upcoming offerings but for their current offerings too. Its continuous analysis is required in order to fulfill the requirement of customers as well as to compete effectively with the increased degree of competition from direct competitors and indirect competition. There are several factors which can affect the consumer buying behavior but when companies want to analyze it expensive and Fast Moving Consumer Goods (FMCG), the role of packaging found to have the significant role in affecting consumer buying behavior.