International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 4, April 2016 Edition [ISSN 2250-3153]


Effect of Packaging Elements on Consumer Buying Behavior: Comparative Study of Cadbury Dairy Milk and Cadbury Perk
      Muhammad Faisal Sultan
Abstract: Consumer Buying Behavior is the area of interest for all the companies. Not for their upcoming offerings but for their current offerings too. Its continuous analysis is required in order to fulfill the requirement of customers as well as to compete effectively with the increased degree of competition from direct competitors and indirect competition. There are several factors which can affect the consumer buying behavior but when companies want to analyze it expensive and Fast Moving Consumer Goods (FMCG), the role of packaging found to have the significant role in affecting consumer buying behavior.

Reference this Research Paper (copy & paste below code):

Muhammad Faisal Sultan (2018); Effect of Packaging Elements on Consumer Buying Behavior: Comparative Study of Cadbury Dairy Milk and Cadbury Perk; Int J Sci Res Publ 6(4) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0416.php?rp=P525253
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