Abstract: The long-term goal of this research is to make the Indonesian capital market equals/parallel to other capital markets in the Asia Pacific region. The research is conducted in securities companies which are Members of Indonesia Stock Exchange located in Surabaya City, East Java Province. The number of domestic investors in the capital market in Indonesia is still very limited, reaching only about 400 thousand people, or less than 0.1% of the number of Indonesias middle class who already have securities accounts as an active sign of becoming a financier in the stock exchange (Afifuddin, 2011). This situation is a problem that needs to get serious attention from the government to enliven the Indonesian capital market, so the dream of making the Indonesian capital market parallel to the capital markets in the Asia Pacific region can be realized. The number of domestic investors needs to be increased so that ownership of equity securities (shares) is not only dominated by foreign investors.