International Journal of Scientific and Research Publications

IJSRP, Volume 4, Issue 11, November 2014 Edition [ISSN 2250-3153]


Determinants of Consumers` Attitudes on Imported Products in Tanzania: The Case Study of Dodoma Municipal
      Nanzia Florent, Natalia Kalimang`asi and Robert Majula
Abstract: Consumers’ attitudes towards purchasing either foreign or local products have been a matter of debate. Therefore the objective of this study was to investigate the determinants of consumers’ attitudes on imported products in Tanzania by exploring factors which attract Tanzanian consumers to purchase imported products. This study employed cross sectional design. Data were collected in Dodoma Municipal in which self-administered questionnaires were used to collect the required information. The study randomly sampled 200 respondents who included 92 business men/women, 60 students and 48 servants. The data obtained were analyzed using MS – Excel computer software.

Reference this Research Paper (copy & paste below code):

Nanzia Florent, Natalia Kalimang`asi and Robert Majula (2018); Determinants of Consumers` Attitudes on Imported Products in Tanzania: The Case Study of Dodoma Municipal; Int J Sci Res Publ 4(11) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1114.php?rp=P353368
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