International Journal of Scientific and Research Publications

IJSRP, Volume 3, Issue 11, November 2013 Edition [ISSN 2250-3153]


Influence of Celebrity Endorsement on the Consumer’s Purchase Decision
      G.Radha, Jija.P
Abstract: This study aims to analyse the influence of celebrity endorsement on the consumers purchase decision. The research focuses on the consumers who have shown a very different yet interesting way of recognising celebrities and stars. In a place like India where stars and cricketers are idolised and looked up to, marketers can see this opportunity promote their products and create a wider consumer base.

Reference this Research Paper (copy & paste below code):

G.Radha, Jija.P (2018); Influence of Celebrity Endorsement on the Consumer’s Purchase Decision; Int J Sci Res Publ 3(11) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1113.php?rp=P232004
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