IJSRP, Volume 6, Issue 10, October 2016 Edition [ISSN 2250-3153]
Fracier Wanjiku Nguru, Dr. Kepha Andrew Ombui, Dr. Mike Iravo
The purpose of the study was to examine the effects of marketing strategies on the performance of Equity Bank. The study adapted a descriptive research design which was exploratory in nature to obtain qualitative information. The target population was customers of two branches of Equity Bank Westlands, Nairobi County. For the study, a questionnaire was the preferred instrument for data collection and before the study was conducted, the questionnaire was pre-tested to gauge its validity and reliability.