International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 10, October 2016 Edition [ISSN 2250-3153]


Effects of Marketing Strategies on the Performance of Equity Bank
      Fracier Wanjiku Nguru, Dr. Kepha Andrew Ombui, Dr. Mike Iravo
Abstract: The purpose of the study was to examine the effects of marketing strategies on the performance of Equity Bank. The study adapted a descriptive research design which was exploratory in nature to obtain qualitative information. The target population was customers of two branches of Equity Bank Westlands, Nairobi County. For the study, a questionnaire was the preferred instrument for data collection and before the study was conducted, the questionnaire was pre-tested to gauge its validity and reliability.

Reference this Research Paper (copy & paste below code):

Fracier Wanjiku Nguru, Dr. Kepha Andrew Ombui, Dr. Mike Iravo (2018); Effects of Marketing Strategies on the Performance of Equity Bank; Int J Sci Res Publ 6(10) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1016.php?rp=P585939
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