IJSRP, Volume 6, Issue 10, October 2016 Edition [ISSN 2250-3153]
Muhammad Faisal Sultan, Habib ullah Khan, Shahid Khan
It has been evident through literature that previously M-Commerce is treated as the part of E-Commerce but with the passage of the time researcher’s came o point that M-Commerce has its own unique features which can force customer to prefer M-Commerce over other type of virtual businesses. But there are some other risks which are associated with the use of M-Commerce therefore its use is not treated as the easy option for the customers. But in those location or countries where there is a scarce of resources and use of E-Commerce is not possible with ease customers are found to be more inclined towards M-Commerce and therefore the research work is required to check the level of significance of those points which are treated as point of difference for M-Commerce in the territories of Pakistan. Therefore this aim this research is conducted, and after applying tools from the Software known as Software packages for Social Sciences it has been found that the customers of one of the major city of Pakistan preferred M-Commerce over E-Commerce.