Abstract: Knowledge access happens in two ways at the digital knowledge society which are “open for all” and “open for select” as a result, there are two knowledge access executives are remain. Prensky (2001) urges they are as digital natives (DN) and digital immigrants (DI). Digital natives are more familiar with an advanced technology in contrast digital immigrants are new to the technology. However, at the digital knowledge society notwithstanding technology orient or not has to face competitive advantage and anyhow engage with knowledge economy.