IJSRP, Volume 6, Issue 10, October 2016 Edition [ISSN 2250-3153]
Sattar Motaqed, Annapurna. M
This study tried to analyze language of advertising from linguistic point of view and specifies linguistic means used in advertising texts. To this end one hundred and fifty English advertising slogans taken from various magazines were depicted and analyzed based on syntactic linguistic means used. The work brings knowledge about the use of syntactic linguistic devices in print advertising. By analytical method, author found out the type and frequency of syntactic devices used in advertising slogans, even in relation to product specialization. Findings also shows that declarative sentences are the most frequent type of sentence as used in slogans.