IJSRP, Volume 10, Issue 9, September 2020 Edition [ISSN 2250-3153]
Gentiana Mjaku, Ph.D. c
Today, in order for banks to be productive in the labor market and to be competitive in the market, they must identify customer preferences. For this in this research, an overview of the literatureon consumer loyalty in the banking sector was made. From the literature review we as researchers have concluded that the consumer in the banking sector will remain loyal if he is satisfied with the banking services.