International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 9, September 2020 Edition [ISSN 2250-3153]


Why is customer loyalty so important in the banking sector? - An overview !
      Gentiana Mjaku, Ph.D. c
Abstract: Today, in order for banks to be productive in the labor market and to be competitive in the market, they must identify customer preferences. For this in this research, an overview of the literatureon consumer loyalty in the banking sector was made. From the literature review we as researchers have concluded that the consumer in the banking sector will remain loyal if he is satisfied with the banking services.

Reference this Research Paper (copy & paste below code):

Gentiana Mjaku, Ph.D. c (2020); Why is customer loyalty so important in the banking sector? - An overview !; International Journal of Scientific and Research Publications (IJSRP) 10(09) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.09.2020.p10596
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