Abstract: The concept of social entrepreneurship has been differently identified by diverse researchers leading to contradicting definitions. Therefore, whether visionary social entrepreneurship results in increasing profits is a questionable in the research world. As an answer to these contradicting findings and ideas of social entrepreneurship in literature, the current study focused in explaining the characteristics and the behavior of social entrepreneurial ventures in Sri Lanka. Therefore, the focus of the study is to explain how visionary social entrepreneurship leads to create profits and to gain increasing profits in a sustainable way.