International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 9, September 2016 Edition [ISSN 2250-3153]


Factors influencing the adoption of Mobile banking services in Jordan from the perspective of customers: Overview and Pilot study
      Jawdat Mohammad Al-Tarawneh
Abstract: Mobile banking is part or result of the mobile technological boom in recent years. Even though automated teller machines (ATM), telephone, and Internet banking offer effective delivery channels for traditional banking products, mobile banking is likely to have significant effects on markets. The main objective of this pilot study is to design and test a questionnaire to measure the adoption of mobile banking services by Jordanian customers. The findings of online survey with 60 respondents describe Jordanians’’ adoption of mobile banking in Jordan by identifying factors that explain their intention to use Mobile banking services in Jordan. This online Pilot survey shared over the email and other social media channels. Results indicate that the factors significantly influencing the Behavioral Intention to adopt online banking include Performance Expectancy, Effort Expectancy and Social Influence.

Reference this Research Paper (copy & paste below code):

Jawdat Mohammad Al-Tarawneh (2018); Factors influencing the adoption of Mobile banking services in Jordan from the perspective of customers: Overview and Pilot study; Int J Sci Res Publ 6(9) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0916.php?rp=P575771
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