Abstract: The significance of non-aviation revenues, especially from retail outlets, has grown greatly. For many airports today non-aviation revenue has become as important as traditional aviation earnings. Then the natural question is “how to organize retail operations to satisfy the airport’s targets?” This research specifies this question as follows: “If the retail revenue is taken as a measure of performance, which airport retail management structure performs better?” Thereby the aim of this study is to find out the character of a relationship between different structures of airport retail management organization and the level of retail revenues. The additional task is to distinguish these relationships between airports of different size and capacity.