Abstract: In this research work Zeolite has been incorporated as filler with natural rubber latex (NRL) compounds to enhance the odour adsorption property of NRL foam products. Incorporation of Zeolite into NRL has not been reported in the literature. A methodology was developed to prepare stable colloidal dispersion of Zeolite and incorporate it into NRL compound without affecting the stability of the NRL compound and physical properties of final foam product. It was found that stable Zeolite dispersion with 32% Total Solid Content (TSC) can be prepared and 8% (on dry weight) optimum dosage of Zeolite can be incorporated into NRL compound considering the indentation hardness of foam product, sorption and flame retardant properties.