Abstract: The market of nutritional supplements for women care is proliferating these days. Urinary tract infections (UTIs) have always been and still continue to be a major health concern to women. UTI stands as the most prevalent bacterial infection suffered by women. Cranberry has been used in preventive and treatment medicines for UTI, since decades now. Most UTIs are acute uncomplicated cystitis caused by Escherichia coli (86%). Women with recurrent UTIs are the group to whom most recommendations regarding cranberry consumption is directed, inclusion of other groups in the efficacy assessment could influence clinical practice quality.