IJSRP, Volume 2, Issue 8, August 2012 Edition [ISSN 2250-3153]
With multiple technologies to choose from in the Mobile applications space, it is hard to clearly determine what tool is best for the job. One particular technology that is growing to meet the needs of enterprise users worldwide is SMS / MMS. With the growing popularity worldwide of text messaging, many companies have begun to look at the possibilities of the use of plain & multimedia text messages for both internal and external communication purposes, as well as alternatives to mobile applications to either provide a method to interact with end users in a device-agnostic fashion or gather / provide information such as promotions, or account information. This paper helps in explore some of the facts & figures about text messaging, textual revolution & business opportunities, how is text messaging being used by business, marketing & advertising, text message marketing revolution, mobile internet revolution & how small business can benefit, growing popularity of text messaging & scammers of it, business benefits of text messaging, pros and cons of text messaging , this medium as well as some potential use cases for where SMS / MMS has proven to be useful.