Abstract: This study aims analyze the effect of service quality and brand trust on loyalty and the intervening role of customer satisfaction in transportation services like Go-Ride of Go-Jek in Palembang city. Questionnaires were distributed to target respondents. Using a purposive sampling technique, a total of 100 respondents were obtained. Analysis was performed using Structural Equation Modeling (SEM). The result proved that service quality and brand trust had a significant effect on loyalty through customer satisfaction. It is suggested that the Go-Ride of Go-Jek management conduct a survey to determine the needs of the desired customer and provide promotions related to the desired needs. Further research on pricing policy and word of mouth may be necessary.