Abstract: The purposes of this researchare to formulate the best strategy for University of 45 Mataram to overcome the lack of lecturers in departmentand to formulate a strategy to attract potential candidatesfrom any field of studyto be lecturers in University of 45 Mataram. This research used mix method, where the data was collected by giving questionnairesto 13 selected respondents, namely the leaders of University of 45 Mataramwho havecompetence on lecturer planning. Based on findings, there isa lack of lecturers in 3 departments: 20 lecturers in department of law, 3lecturers in department of aquaculture, and 6 lecturers in department of public administration. Meanwhile, there is surplus of lecturers in3 departments: 2 lecturers in Fisheries Resources department, 2 lecturers in agro technology department, and 3 lecturers in communication department if referring to the ideal number of lecturers. The results of IFAS, EFAS and SWOT analysis, show that as strategic planning oflecturersand as a strategy to attract potential lecturersinthe University of 45 Mataram, SO strategy can be applied, namely: doing recruitment and selection and organizing competence development program for lecturers with the support of 45 Nusa Tenggara Barat Foundation; recruiting post graduated students to be lecturer candidates, or lecturers, full time researchers and practitionersfrom Ministry of Research Technology and Higher Education, and;providingeasy access to get the National Lecturer Identification Number (NIDN) and Special Lecturer Identification Number (NIDK).