International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 7, July 2015 Edition [ISSN 2250-3153]


From Likes to Loyalty: The Power of Social Media
      Uttera Chaudhary, Ankita Asthana, Dr Puja Singhal
Abstract: There has been a continuous open deliberation about whether the exercises of brands and organizations in online networking space has a quantifiable rate of return. A few analysts accept that social media platforms give a one of a kind chance for brands to cultivate their associations with clients, while others accept the opposite. Some see it as a rising medium for generating brand mindfulness and reliability though other contend that there is no successful rate of return from such activities. This paper, based on investigation of distributed writing in the Indian market, expects to highlight the developing significance of social media for advertisers in India by aggregating how a few brands are now harvesting advantages from their ventures and moving beyond just “likes” and “followers”

Reference this Research Paper (copy & paste below code):

Uttera Chaudhary, Ankita Asthana, Dr Puja Singhal (2018); From Likes to Loyalty: The Power of Social Media; Int J Sci Res Publ 5(7) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0715.php?rp=P434298
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