IJSRP, Volume 4, Issue 7, July 2014 Edition [ISSN 2250-3153]
Anamika Ray, Ankuran Dutta
The fundamental concerns of imbalances in information and communication had been discussed for a longtime globally. The American media scholar Wilbur Schramm (1964) stated that the flow of news among nations is thin, that much attention is given to developed countries and little to less-developed ones, that important events are ignored and reality is distorted. After a long discussion and debate over media representations of the developing world in UNESCO in the late 1970s and early 1980s, a new term was coined as ‘the New World Information and Communication Order (NWICO or NWIO).’ The term was widely used by the MacBride Commission, which was charged with creation of a set of recommendations to make global media representation more equitable.