International Journal of Scientific and Research Publications

IJSRP, Volume 3, Issue 7, July 2013 Edition [ISSN 2250-3153]

Research on Bancassurance
      Prof. Venkatesh U. Rajput
Abstract: Welcome to Bancassurance. Bancassurance - a term coined by combining the two words bank and insurance (in French) - connotes distribution of insurance products through banking channels. Bancassurance encompasses terms such as ‘Allfinanz’ (in German), ‘Integrated Financial Services’ and ‘Assure banking’. This concept gained currency in the growing global insurance industry and its search for new channels of distribution. Banks, with their geographical spread and penetration in terms of customer reach of all segments, have emerged as viable sources for the distribution of insurance products. And everyone wants to jump onto the bandwagon for a piece of the action cake.

Reference this Research Paper (copy & paste below code):

Prof. Venkatesh U. Rajput (2018); Research on Bancassurance; Int J Sci Res Publ 3(7) (ISSN: 2250-3153).
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