Abstract: In the evolving landscape of consumerism, television commercials continue to play a crucial role in shaping buying behaviour - even in this digitally driven e-commerce era. This empirical study examines the multidimensional impact of television advertisements on consumer purchase decisions across selected districts of Tamil Nadu. Drawing from a sample of 800 respondents, the research investigates how key advertising elements—such as information content, creativity, logic, music, lyrics, punchlines, and celebrity appeal—influence consumer perception and motivation.