IJSRP, Volume 14, Issue 6, June 2024 Edition [ISSN 2250-3153]
Aurea Estrada Reyes
Abstract:
This study evaluates the practices of manufacturing firms in Metro Manila to inform the enhancement of an entrepreneurship curriculum. Using a descriptive research approach, data were gathered from management, employees, and clients to assess practices in product development, innovation, technology, marketing, finance, planning, and evaluation. The results indicated significant differences in the evaluations among these groups, with the exception of innovation. Recommendations include updating the curriculum, promoting industry partnerships, and incorporating practical training. While the findings offer valuable insights for aligning educational programs with industry needs, limitations such as sample size and company selection suggest the need for further research. Overall, this study provides essential inputs for improving entrepreneurship education and fostering stronger ties between academia and industry.