Abstract: This study attempts to compare the effectiveness of online job portals and social media platforms for job seekers. The lives of the people of this era are completely changed by globalisation and electronic revolution. Before internet the process of e-recruitment was very different. The organisations used traditional channels for finding the candidates. Some of the traditional sources are campus recruitment, newspaper ads, job agencies and many more. Now, thanks to the internet revolution, many are channels have emerged for e-recruitment some of them are various job portals, postings via e-mail, social media platforms and so on. Social media profiles are playing crucial rules recruitment of applicants. Hence, it is important to maintain a good image in individual’s profiles. Employers look at these social media profiles to assess the candidates. These sites provide a more personal view of candidates and an informal profile of the applicants. LinkedIn only gives a formal resume- like view. There has been a sincere effort in exploring more and more methods of job search. Also there has been a shift in the whole process of job search. The focus is now on response time and cost effectiveness.