Abstract: An organization that innovates its products, services and/or processes has introduced change in the organization and this change needs to be managed right from the beginning of the innovation process. To be effective and efficient in managing this change, organizations and their managers need to develop effective and efficient change management strategy for the extreme ends stages in the innovation process – idea generation and implementation. Thus, the study was designed to explore the relationship among the various images of managing, the innovation process and change outcomes. The study adopted a survey research method, while simple random sampling technique was employed to select the employees that completed the questionnaire. The generated data were analysed using linear regression. It was found that coaching, interpreting and nurturing images of managing are significantly related to idea generation, while directing, navigating and caretaking images are related to idea implementation. Also, the directing, navigating and caretaking images are significantly related to intended, partially intended and unintended change outcomes respectively. The study recommends the employment of coaching, interpreting and nurturing images in idea generation, while directing, navigating and caretaking images should be employed by change managers in the management of idea implementation. However, this must be done with recourse to the managerial capabilities of the change manager and the nature of the prevailing business environment.