IJSRP, Volume 13, Issue 5, May 2023 Edition [ISSN 2250-3153]
Marketing strategy has a vital role in achieving business success. Therefore, the marketing sector plays a significant role in realizing the business plan. The success of company wants to maintain and increase sales of the products. Therefore, it has to implement an accurate marketing strategy by using opportunities to increase sales and improve or maintain the companys position in the market.