Abstract: Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The objectives of the study included identifying the effects ofinternet marketing on sales at TELKOM Kenya in Eldoret; identifying Challenges of internet marketing, establishing the Internet Marketing Environment at TELKOM Kenya in Eldoret and identifying the Product Characteristics of TELKOM Kenya in Eldoret. They used the findings to evaluate the effects internet marketing has on sales and how to apply new marketing strategies also to find out suggested areas to be researched on or make a comparative study.