Abstract: This study focused on the impact of social media on university students academic achievement at the University of Alabama at Birminghams College of Art and Sciences. The demographic data and educational information were analyzed using descriptive statistics, and a dummy variable regression model was generated to assess the impact of social media on students academic performance. Many respondents had less study time as a result of their strong participation in social media activities, resulting in low academic performance, according to the survey. Gender is not a factor in predicting a students academic performance (GPA), according to the study. Furthermore, the investigation indicated that, in this current day, restricting the use of social media to students is inappropriate. As a result, students should be informed about how social media affects their academic performance.