IJSRP, Volume 8, Issue 5, May 2018 Edition [ISSN 2250-3153]
Data Analytics refers to a comprehensive approach that makes use of both Qualitative and Quantitative Information in order to draw valuable insights and arriving at conclusions based on the extensive usage of statistical tools accompanied by explanatory and predictive models running over the data. It tries to understand the behavior and dynamics of businesses thereby leading to improved productivity and enhancing business gains by helping with appropriate decision making. Considering the intensified disruption caused by recent revolution in the field of Data Analytics, this articles aims to cover the potential impacts that Data Analytics could have over the already existing businesses and how new entrants, especially across the emerging economies, could make the best use of Data Analytics in gaining an edge over their competitors. It also aims to deep dive into the challenges faced by businesses while adopting or moving to Data Analytics and how they can overcome those challenging barriers for a successful future.