IJSRP, Volume 7, Issue 5, May 2017 Edition [ISSN 2250-3153]
Michael Ngugi Karanja, Dr. Kepha Ombui
This paper presents a well elaborate study on the impact of Equity bank services on individuals and organizations performance. It will seek to highlight the effects of the decision making by the top management and the effects of the strategic decision making by the leadership. An evaluation will also be carried out to ascertain the results obtained as a result of use of modern technological innovation within the banking sector and in Equity bank in particular. The target population included the 240 staff from the Equity bank of Kenya in the NCBD and its environment as well as he head office. A sample of 20% (48 respondents) was selected using stratified random sampling from within each group in proportion. Both qualitative and quantitative data was collected by aid of both primary and secondary data. Data was analyzed using SPSS software and presented through aid of frequency tables and charts. The study established that innovation is the reason behind the flourishing and top market leadership position of equity bank. Technology was highly rated to be influencing the success and high performance of Equity bank. On the relationship between consumer relations and success of Equity bank, most of the respondents argued that consumer relations affect the high performance of the management. Majority of the respondents attributed employee competence to high organizational performance in equity bank.