THE IMPACT OF CAPABILITY INNOVATION TO MARKETING PERFORMANCE THROUGH VALUE CREATION AT THE CENTER OF SMALL AND MEDIUM KNITTING INDUSTRY IN BANDUNG

IJSRP, Volume 7, Issue 5, May 2017 Edition [ISSN 2250-3153]

THE IMPACT OF CAPABILITY INNOVATION TO MARKETING PERFORMANCE THROUGH VALUE CREATION AT THE CENTER OF SMALL AND MEDIUM KNITTING INDUSTRY IN BANDUNG

Rizki Zulfikar, Dwi Kartini, Yuyus Suryana, Asep Mulyana

Abstract: The problems faced by the entrepreneurs incorporated at the center of small and medium enterprises (SMEs) of knitting industry in Bandung vary. The weak innovation capability causesa low value creation and implies in the reduction of marketing peformance.

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Rizki Zulfikar, Dwi Kartini, Yuyus Suryana, Asep Mulyana (2017); THE IMPACT OF CAPABILITY INNOVATION TO MARKETING PERFORMANCE THROUGH VALUE CREATION AT THE CENTER OF SMALL AND MEDIUM KNITTING INDUSTRY IN BANDUNG; Int J Sci Res Publ 7(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0517.php?rp=P656427