International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 5, May 2016 Edition [ISSN 2250-3153]


Using Image restoration and Situational Crisis Communication Theories for effective crisis communication
      Dilini Gamage
Abstract: This research is an analytical review of the Crisis management strategies and plans implemented by the Fonterra Sri Lanka during its 2013 crisis of the contamination of toxic chemicals in its dairy products. It suggests that ample comprehension of joint operations and usage of diverse media capabilities to provide swiftly accurate communications help organizations in crisis to restore the consumer confidence and their market values. On 2013 Fonterra Sri Lanka had remove its products from the market due to a toxic chemical contamination incident. The incident wen media viral on overnight and threatened the business in to a devastating level. However, as the crisis grew Fonterra Sri Lanka responded successfully with quick and accurate facts & adjustments. They also implemented management plans that helped the company in damage control and retrieving consumer confidence. Using the theories of Mass Communication this research paper examines the effect of cross-field crisis management communication strategies implemented by the Fonterra Sri Lanka. The research was conducted using the Interviews as its primary methodology of data gathering. It also analyzed the news articles made by the national newspapers and the press release of the organization about the incident and its stakeholders. Crisis communication strategies adopted by the Fonterra Sri Lanka are then analyzed according to the Theory of image restoration, and Situational Crisis Communication Theory. The purpose of this paper is to provide a theoretical basis for techniques and strategies that will prepare commercial organizations for damage control in future crisis.

Reference this Research Paper (copy & paste below code):

Dilini Gamage (2018); Using Image restoration and Situational Crisis Communication Theories for effective crisis communication; Int J Sci Res Publ 6(5) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0516.php?rp=P535403
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