Abstract: Education is one of the most important instruments in alleviating poverty and bringing about sustainable socio-economic development. Students are at the center of Education and Educational System. They always make study field and occupation choices that determine their future life. The main aim of this study is to analyze Business and Economics Students’ study field and future occupation choice in Jimma University. A total of 120 samples are taken from three departments (Accounting and Finance, Economics and Management) of College of Business and Economics. The study applied descriptive analysis, correlation, cross tabulation and binary logistic regression. The outcome of descriptive analysis shows that students’ study field choice is influenced by many issues. The most important are: Job related factors (opportunity, security, and flexibility); Influence of family, teachers, friends and role models; and opportunities for future professional development. As regard to the desire for future occupation, the majority prefers employment in different institutions, especially governmental developmental institutions (in financial institutions like banks). Around 24% of the samples have an intention of self employment. Binary logistic regression result shows that a desire for self employment is determined by sex, training, personal and family experiences about business activities.