IJSRP, Volume 6, Issue 5, May 2016 Edition [ISSN 2250-3153]
Indra Thamrin, Rizal Syarief, Dodik Ridho Nurrochmat
Tea is one of product wealth of natural resources owned by Indonesia that should be utilized by entrepreneurs to develop their business. One of the players in the industry of ready to drink tea is Your Tea. Your Tea need to have models and business development clear and detailed in order to compete and continue to grow facing the intense market competition. This research is descriptive qualitative with case study approach. The research approach is based on nine elements of the business canvas model. The result of the study showed business model partnershipYour Tea through business canvas model, determine the business canvas model improvements, and develop a strategy and business development programs.