International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 4, April 2015 Edition [ISSN 2250-3153]


Effects of Project Environment and Competetive Advantage on Market Performance of Urban Housing Projects: Case of Kilimani Area, Nairobi
      Keritu Angela Mukami, Dr. Kinyanjui Nganga
Abstract: The purpose of this research was to investigate on the factors affecting market performance of urban housing projects with specific reference to Kilimani area. The focus was on the project developer, the project architect and the project contractor of the housing projects in Kilimani area, Nairobi County. Although there are many factors that may influence market performance of housing projects, this study delimited itself to project competitive advantage and project environment. The research designs for this study were correlational and the descriptive research designs. The study targeted 167 respondents who were drawn from 56 housing projects which were randomly selected. A questionnaire was used to collect the data and 114 responses were received representing a 68% response rate. The Pearson Product Moment Correlation test was used to calculate to determine whether there was a linear relationship between the factors under study and the market performance of housing projects in Kilimani.

Reference this Research Paper (copy & paste below code):

Keritu Angela Mukami, Dr. Kinyanjui Nganga (2018); Effects of Project Environment and Competetive Advantage on Market Performance of Urban Housing Projects: Case of Kilimani Area, Nairobi; Int J Sci Res Publ 5(4) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0415.php?rp=P404007
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