International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 4, April 2015 Edition [ISSN 2250-3153]

Service Quality and Customer Satisfaction towards Tata Indica at Vst Motors in Cuddalore.
      Ms.R.Suriya, Ms.P.Vinotha, Ms.M.Ganga
Abstract: All successful companies build strong relationships with their Customers. In a competitive marketplace where business competes for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Service quality is an essential aspect for any service provider, it is obviously necessary to pay attention to the level of service provided. Customers are free to choose alternatives, and so if they perceive that they will get better service at a competitor, they can transfer some of their custom. This study attempts to measure Customer Satisfaction towards Service Quality of Tata Indica in VST MOTORS. The study was conducted only with Tata Indica customers. For this study, the main theme is service quality dimensions. Based on the five dimensions like tangibles, reliability, responsiveness, assurance, empathy, the research will conducted with the type of descriptive method. The primary data was collected through questionnaire method. The questionnaire was framed with the help of literature support.

Reference this Research Paper (copy & paste below code):

Ms.R.Suriya, Ms.P.Vinotha, Ms.M.Ganga (2018); Service Quality and Customer Satisfaction towards Tata Indica at Vst Motors in Cuddalore.; Int J Sci Res Publ 5(4) (ISSN: 2250-3153).
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