IJSRP, Volume 5, Issue 4, April 2015 Edition [ISSN 2250-3153]
Dr.R.Karthi,Ms.S.Valarmathi & Ms.G.Karthiga
India’s pride is rural and our culture. Reflections of India’s resources can be seen in Indian rural environment. Those who understood the potentials of rural market can get succeed in their business than from urban market. Overall Indian market has been growing for the past few decades which bring our nation to new heights. Income proliferation and generation from rural market is the major contribution for the growth of Indian market. Marketers expand their business strategy similar to urban in rural markets with additional efforts to gain profit. In this perspective the researcher has done a research about business expansion through understanding the rural market by Indian marketers.