Abstract: In recent years, multinational corporations have faced growing criticism from consumers, local communities, NGOs, and even the United Nations for not paying attention to the negative effects of their business. In the ongoing race for profit, companies have been accused of both endangering earnings rights and destroying the environment. As a result of these criticisms, managers are slowly becoming aware that, on a global level, business decisions and activities can have unpredictable consequences at different levels of society and in a much larger area than where the company operates directly.