IJSRP, Volume 11, Issue 3, March 2021 Edition [ISSN 2250-3153]
R. Saman Rajapaksha, A. G. Amali Uthpala Nandasiri
The existence of a particular good service, organization or person depends on the facts such as generate the interest appreciation, good-will, trust and public image. All communicative programs which persuade to build up such a mentality on its stakeholders are technically called Public Relations. The modern concept of public relations has been developed through the analysis and perspectives of westerns scholars; e.g. Ivy Lee and Edward Bernays. But the scholarship of the public relations on eastern perspective is not given much attention.