IJSRP, Volume 9, Issue 3, March 2019 Edition [ISSN 2250-3153]
J.Jasmine Cecilia, Dr.K.Prince Paul Antony
Shopping has become more social event in India in recent years, especially among the nuclear families living in tier II and small cities. Frequent shopping creates opportunities for the young children or kids in the families to see, touch and buy various products, which in turn make them very sensible and matured consumers. Children try to influence the elders in the family and parent by drawing rational justification to their decisions.