IJSRP, Volume 7, Issue 3, March 2017 Edition [ISSN 2250-3153]
Syeda Sabika Meerza , Prodduth Chatterjee
: Marketing myopia, a high-lightening marketing theory projects crucial facts diagnosed in business organizations. Theodore Levitt, the real theorist tried to narrate how some misconceptions or constricted vision can impede a company’s long run. Marketing myopia is more or less is evident at some stage of a growing industry. It implies the conditions and matters, which can make the company to decide some strategic procedures which eventually hamper the long run of it. In this research, it has been trying to explain the aspects of marketing myopia where the main highlight concentrated on the Telecom industry of Bangladesh. The research is conducted to make a correlation between the concept of marketing myopia and its impact on the business. It moreover tries to find the valid possibility of the theory in practical aspects.