Abstract: In the past, many experts have made studies on how innovative strategies have been used for effective and efficient execution of new product development (NPD) projects in industries. These strategies aim at effectively leveraging the strength of the organization. Leading manufacturers in the automotive industry periodically develop new products in the existing platform to enhance customer satisfaction and develop new platforms to meet future requirements. It is evident that each project in a firm has linkages with the past projects through shared technology and resources. As a result, technology and resource management is very important for a firm to move towards lean project management.