IJSRP, Volume 7, Issue 3, March 2017 Edition [ISSN 2250-3153]
Ricky Syahputra, Lukman M Baga, Kirbrandoko
The needs of Indonesia people to have a high-priced property and the acceptance of having a property is one of the best investment in their life is two key factors that lead property sector for growing rapidly. PT. Hasta Raya Utama is one of the developer company that focus on this sector, since it was established in September 2014, PT Hasta Raya Utama has run 6 projects in 5 different locations. The business model of PT Hasta Raya Utama at this time has strength and weakness. The strength from business model is PT Hasta Raya Utama has strong key activities. Whereas the weakness of the current business model is less-notice about customer relationship so that their loyalty may be decreasing because there is no good customer relationship program from the company. As a suggestion to fix the business model, then there is should be an alternative prototype of the business model that is the customer segmentation concept to a good institution both government or private. This concept is focusing on speeding up the processing of a project and making sure the company cash flow. To support this business model prototype then one of the key activities that play the biggest role is welcoming the networking optimally. This prototype is chosen in order to make stream revenue is not affected by the microeconomic condition.