IJSRP, Volume 9, Issue 2, February 2019 Edition [ISSN 2250-3153]
Jahnvi Tandel, Dr. Dhaval Maheta
The empirical research, based on primary and secondary data, examines the overall marketing functions of shrimp supply chain with particular emphasis to the extent of value addition during the process of distribution. The researchers demonstrate the distribution channel and the linkages between the relative benefits obtained as well as the outcome from the chain. The four districts of Gujarat namely Valsad, Navsari, Surat, and Bharuch are the major contributors for shrimp production having 95% of state shrimp farmer’s population with the potential area of 69,583.91ha (Vibrant Gujarat Report, 2017). The findings of the study revealed that the marketing functions of shrimp supply chain worked well and some recommendations were provided for the improvement of shrimp marketing in the country.